The Consortium for the Protection of Prosecco from Conegliano Valdobbiadene (Consorzio di Tutela del Prosecco di Conegliano Valdobbiadene) was established in 1962. It was in this year that the Consortium – a group comprising 11 producers from the Conegliano Valdobbiadene area – proposed a set of regulations relating to the production of Prosecco. In 1969, the Consortium’s proposed regulations were officially approved by the Italian Ministry of Agriculture, and as a result the Conegliano Valdobbiadene area was recognised as the only DOC zone for the production of Prosecco and Superiore di Cartizze. These days, almost all of the producers in the Conegliano Valdobbiadene area are members of the Consortium, which includes vine-growers, Prosecco producers and bottlers. They see their task of protecting the quality and reputation of Prosecco as being increasingly important, and the group played a decisive role in the changes made by the 2009-2010 DOC and DOCG laws.
The Consortium for the Protection of Prosecco collaborates closely with the oenological and viticultural research institutes in Conegliano and Padua, with the dual aim of improving Prosecco production techniques, and ensuring that only Prosecco of the highest quality possible is produced in the Conegliano Valdobbiadene zone. Together with these research institutes, the Consortium provides training and assistance in vineyards and wineries, supervising every stage of Prosecco production, from planting to harvesting and vinification. The Consortium also works alongside Valoritalia, a government organisation dedicated to the protection of rural agriculture, which is responsible for certifying the authenticity and high quality of Italian produce.
The Consortium has an important national and international profile, and regularly organises PR campaigns, events and tastings in order to promote Conegliano Valdobbiadene Prosecco the world over, to secure for it the reputation it deserves. The Consortium has also launched an initiative aimed at promoting Conegliano Valdobbiadene values in the local area, with particular emphasis on issues like sustainability, historical awareness and the preservation of quality.